Disease tracking with web queries and social messaging (Google, Twitter, Facebook…)

This is a good idea: in a search engine’s query logs, look for outbreaks of queries like [[flu symptoms]] in a given region.  I’ve heard (from Roddy) that this trick also works well on Facebook statuses (e.g. “Feeling crappy this morning, think I just got the flu”).

For an example with a publicly available data feed, these queries works decently well on Twitter search:

[[ flu -shot -google ]] (high recall)

[[ "muscle aches" flu -shot ]] (high precision)

The “muscle aches” query is too sparse and the general query is too noisy, but you could imagine some more tricks to clean it up, then train a classifier, etc.  With a bit more work it looks like geolocation information can be had out of the Twitter search API.

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3 Responses to Disease tracking with web queries and social messaging (Google, Twitter, Facebook…)

  1. We’re working with a company that uses emergency room chief complaint data they get in real time and our natural language classifiers to track public health issues. Even before Google’s announcement, I asked them about using web search as another feature. They said the problem is that whenever a celebrity gets sick and it’s in the news, hits on whatever illness they have go through the roof. Of course, it could also increase ER visits!

  2. brendano says:

    Huh, very interesting.

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